OUR MISSION
[BE]ARD BETTER.

At Johnnie Ray, we provide a world-class experience in beard care. Our products are scientifically balanced with centuries-old, nutrient-rich oils from around the globe to bring out the best in your beard.

About Us

Johnnie Ray was born from a transformative experience at a barber shop in Toledo, Ohio, a place where I first walked in feeling worn out and exhausted, six months into fatherhood during a global pandemic. My beard was a literal foot-long, and I had little understanding of beard care or how to manage it.

Stepping into Moe's at La'Moda was an unforgettable experience. It wasn’t just about grooming; it was about self-care and connection. In that shop, men supported one another through proper grooming practices, free from ego, with only positivity and love.

I walked out that day not just with a fresh fade and a well-groomed beard, but with a renewed sense of self, empowerment, and a newfound passion. Today, Johnnie Ray exists to offer that same transformative experience to others—through top-quality products, expert grooming knowledge, and a supportive community built on love and encouragement.

Meet the Owners
NATE & HANNAH

Meet Nate and Hannah, the dynamic husband-and-wife team behind Johnnie Ray. Nate is the creative and innovative force of our brand, tirelessly crafting and perfecting our exceptional products. When you reach out to Johnnie Ray, it's often Nate you'll be speaking with, as he also expertly handles social media management and customer care. His vision and dedication are at the heart of everything we offer.

Hannah, a digital marketing expert, is the creative genius who shapes Johnnie Ray’s captivating presence. She meticulously manages our website, ensuring a seamless and engaging experience for our customers. With her talent for design, she brings our vision to life through stunning creative materials, packaging, and branding. Together, Nate and Hannah pour their passion and expertise into making Johnnie Ray a trusted name in grooming.

Johnnie Ray Owners Nate and Hannah Ginsbach with son Eli

Let's be friends. Follow us on Instagram. @johnnierayco