About Us
Johnnie Ray was born from a transformative experience at a barber shop in Toledo, Ohio, a place where I first walked in feeling worn out and exhausted, six months into fatherhood during a global pandemic. My beard was a literal foot-long, and I had little understanding of beard care or how to manage it.
Stepping into Moe's at La'Moda was an unforgettable experience. It wasn’t just about grooming; it was about self-care and connection. In that shop, men supported one another through proper grooming practices, free from ego, with only positivity and love.
I walked out that day not just with a fresh fade and a well-groomed beard, but with a renewed sense of self, empowerment, and a newfound passion. Today, Johnnie Ray exists to offer that same transformative experience to others—through top-quality products, expert grooming knowledge, and a supportive community built on love and encouragement.