From the website to the packaging to the presentation, all things Johnnie Ray Beard Co simply state "impeccable", "boutique", "high end", "exquisite". The oil itself - unmistakably next level. The beard butter - 2 ounces of S Tier silky smooth. I purchased the ultra light Legacy Blend (Apex blend features emu oil and is a might thicker). Sublime is an all essential oil blend, therefore the scent strength and duration are naturally toned down (lighter). This scent in beard is citrusy and minty combined and so amazing to start the morning with. Coupled with an industry leading feel in beard, my first thought after application was a resounding CARPE DIEM! Lots a love for this one.