Pure Essentials Collection

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      Essential Oil Based Beard Care Products 

      At the intersection of nature's bounty and modern grooming, our Pure Essentials Collection takes you on journey through the iconic landscapes of Michigan. Inspired by the state's diverse and breathtaking destinations, this collection of grooming essentials captures the essence of five distinct locales in a range of exquisite scents, crafted only by essential oils; Coldwater, Grand Blanc, Isle Royale, Petoskey, and Sleeping Bear.

      The Pure Essentials Collection features a different carrier oil blend than our Signature Blend and is crafted with an exotic blend of nourishing carrier oils. The carrier oil blend in the Pure Essentials Collection is a light viscosity thanks to the introduction of a new superstar ingredient, Hemisqualane. 

      Each product in the Pure Essentials Collection delivers exceptional hydration and nourishment to your beard and skin. Awakens your senses and be transported to the nature of Pure Michigan.

      Paraben, Preservative, & Chemical Free

      8 products
      Quick view
      Jar of Johnnie Ray Grand Blanc Beard Butter stacked on white marble counter with cut grapefruit and mint leaves
      Jar of Johnnie Ray Grand Blanc Beard Butter with lid open on concrete counter
      Grand Blanc Beard Butter
      $22.99
      Quick view
      Jar of Johnnie Ray Petoskey Beard Butter stacked on outdoor table in front of a lake with citrus fruit
      Jar of Johnnie Ray Petoskey Beard Butter with lid open on concrete counter
      Petoskey Beard Butter
      $22.99
      Quick view
      Johnnie Ray Beard Butter close up of smooth texture
      FRANKENMUTH Beard Butter
      $24.99
      Quick view
      Jar of Johnnie Ray Isle Sleeping Bear Beard Butter stacked on textured grey fabric
      Jar of Johnnie Ray Sleeping Bear Beard Butter with lid open on concrete counter
      Sleeping Bear Beard Butter
      $22.99
      Quick view
      Jar of Johnnie Ray Coldwater Beard Butter with mint leaves
      Jar of Johnnie Ray Coldwater Beard Butter with lid open on concrete counter
      Coldwater Beard Butter
      $22.99
      Quick view
      Jar of Johnnie Ray Isle Royale Beard Butter stacked on wooden table with forest in background
      Jar of Johnnie Ray Isle Royale Beard Butter with lid open on concrete counter
      Isle Royale Beard Butter
      $22.99
      Quick view
      Dan C Bearded holding a bottle of Grand Blanc Beard Oil
      Dan C Bearded Bundle: Grand Blanc
      $90.00
      Quick view
      Johnnie Ray Pictured Rocks Beard Butter on dirt road with fall color trees in background
      Johnnie Ray Pictured Rocks Beard Butter jar with open lid on dirt road with fall foliage in background
      Fall Limited Edition: PICTURED ROCKS Beard Butter
      $24.99

      CUSTOMER REVIEWS

      from 416 reviews
      Amazing!

      This is a game changer for me- I use it twice a week right now and notice a difference after just two weeks

      Brian U.
      Beard Conditioner plus Hemisqualane
      As always great product

      Can’t beat this especially at the price I got it at. I feel like it was a steal

      Brian U.
      Clearance Scents: Signature Blend Beard Oil
      Refreshing!

      wow! what a crisp "Grapefruity" scent! The Wife & I love it!

      Abe A.
      Grand Blanc Beard Oil

      I honestly believe that everything from Johnnie Ray is excellent, and Sleeping Bear is just another reason why. If you like citrus notes then this scent is for you!! Very clean & the grapefruit is beautifully blended to smell refreshing!! The pump top dispenser is one of the best & most unique features of a Johnnie Ray beard oil. Grab ANY of their oils and see!!

      Justin R.
      Sleeping Bear Beard Oil
      Great product

      Great product! I've used several other brands in the past and this is the best by far.

      Chad P.
      LEGATO BEARD BUTTER
      Best ever

      Great product! I've used several other brands in the past and this is the best by far.

      Chad P.
      LEGATO BEARD BALM

      Cool blue amazing

      Pete R.
      FRANKENMUTH Beard Oil
      Awesome

      Works great

      Daren S.
      Beard Wash
      Frankenmuth

      I was instantly hooked by frankenmuth’s unique profile. Minty and fresh. I went right home to order another oil and matching butter. Feels great in beard. Will be adding to my rotation.

      Joe C.
      FRANKENMUTH Beard Oil
      Frankenmuth oil

      Great beard oil. Very light. Amazing scent. Will definitely be trying more products from Johnnie Ray

      Brian C.
      FRANKENMUTH Beard Oil

      Very minty and fresh/clean.

      Preston S.
      FRANKENMUTH Beard Oil

      Awesome and clean scented butter. That cleanliness and the green apple brings an impeccable freshness and vibrant profile. The feel in beard and application off this beard butter is special.

      Preston S.
      Clearance Scents: Beard Butter

      Smooth butter

      Tim J.
      Fall Limited Edition: MIDNIGHT RESERVE Beard Butter
      Fantastic

      Great beard wash! Lathers up nicely without using a bunch. Love the peppermint/grapefruit (Grand Blanc). It is extremely refreshing! Pairing the wash with the conditioner makes my beard feel fantastic!

      Jeremy S.
      Beard Wash

      The Smokey with the suede or leather just mix in so well hope it’s mainline soon

      Tim J.
      Fall Limited Edition: MIDNIGHT RESERVE Beard Oil